When you are in the market to create your first business cards, you probably have a lot of questions about what you can get and what details are important in creating the best cards to promote your company or your services. So to help you narrow your choices, here are some of the most commonly asked questions about business cards.
Should The Cards Be Laminated?
In a word, yes. Laminating provides you with a card that is sturdy, durable and professional. It announces to the world that you take your business seriously, and your card reflects a certain sophistication. A laminated card feels solid and valuable, resulting in something that is less likely to be tossed into the rubbish heap the moment your back is turned.
When considering laminating your cards, you are typically given the choice between a matte finish or a glossy finish. Much like paint, matte refers to a duller finish that is polished but doesn't have a lot of shine. A glossy finish has a high level of shine that is attention-getting. One important thing to remember is that you can't write anything on a glossy laminated card, but you can write on a matte laminated card, so if you're in the habit of writing additional details on your business card, opt for a matte finish.
Is It Better To Have Lots Of Images And Designs On The Card?
This all depends on the kind of business you have. If you're in a field such as entertainment, you may want to include a lot of relevant images and designs that speak to the kind of services you offer. But if you're in a white collar profession that's more buttoned down, such as law or accounting, you may want to tone it down in order for prospective clients not to feel overwhelmed by the colourful nature of your card, which may also cause them to take you less seriously.
What About Logos?
Logos are the key to your business, and in today's social media saturated society, your logo is what is going to brand your business. So yes, absolutely, include a logo on your card and it's even better if the logo is memorable and distinct, so that it stands out. One other new development in business cards is the addition of a barcode that people with smartphones can scan. The barcode will take them to your website. If that's something that appeals to you, let the business card designer know you want that option on your card.
For more information, contact a company like The Business Card King.
